Nike: Sticky Post (Human Race 10K)

Bildiğin gibi yarın dünyacak koşuya çıkıyoruz. Nike' da bu etkinlik için boş durmamış, tatlı ötesi kısa bir reklam çekmiş. Duguduk duguduk koşanlardan hangisi sensin, yorulan mı tamamlayan mı :) Bu arada hakkaten yarın katılan var mı?
Merak ettim, izleyeyim.

BBDO Argentina

Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Art Director: Pablo Del Fabbro
Copywriter: Jorge Condomí
Account Director: Alejandro Gowlan

-The challenge was creating a video (TV Spot and viral video) to communicate Nike’s Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time.

The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 st. There will be 15,000 Argentine participants. -

Watch the spot.